The Third Market Corporation had several logo issues to contend with. To strengthen their position, "Third Market Corporation" had become "The Third Market Corporation" which meant a logo re-design for Third Market using the same elements from their earlier logo. They also wanted a web logo to give their new eTHRD site its own identity, while still tying in closely with The Third Market Corporation.

.OtS provided web animation on the website's entrance and mouseover effects in the demo area to show the relationship between the two entities on the new website.

OtS provided several design ideas to the Third Market Corporation for their new logo and web identity 'www.ethrd'. You may view the process here as The Third Market Corporation was brought online to view alternatives and help choose and mold their logo identity. Below you will see the finished version.